Capturing Seoul’s Counterculture
by hootvintage on 01/6/2012*This piece originally appears in the June issue of Seoul Magazine. Please check it out for the official photos. The ones that appear here are my personal shots from the shoot.*

At first glance Korea’s music scene doesn’t seem to be much more than cookie-cutter idol groups and sugary-sweet ballad crooners. But beyond the over-exuberant k-pop smiles deep in Hongdae’s dusty basement bars, something raw and authentic is churning. Seoul’s underground bands and artists flocked to the neighborhood years ago turning it into a creative haven. They began laying the foundation for a movement that’s now evolved into more than just a valid and thriving indie music scene, but an entire counterculture. Loose Union is a new project committed to letting everyone know just how awesome it really is.
It’s hard to describe exactly what Loose Union is but that just may be the best thing about them. Adam Brennen (Canada), Danny Arens (US) and Ollie Walker (South Africa) are each active participants in Seoul’s creative community. Brennen is the frontman for popular ex-pat band On Sparrow Hills, Arens plays in Used Cassettes and Walker is the founder of Aweh.tv, an online portfolio featuring creative work from around the globe. Throughout their personal journey navigating Seoul’s artistic landscape, they noticed it was inhibited by a sense of impermanence. People come out to shows and generate beautiful energy with the bands but when the night is over, everything disappears. They came together with the common purpose of making sure the experience is not forgotten and the momentum continues.
And so Loose Union was born. They characterize the initiative as a new media project designed to establish a permanent archive of the burgeoning scene. Essentially, it’s a collective of people committed to documenting local artists and shows through video and sound. Brennen explains “nobody is going to help make these records or help us other than by hosting these shows at their venues. So if we don’t do it ourselves, that’s it.”

If their DIY ethos wasn’t inspirational enough, they are also helping bridge the gap that exists between ex-pat and Korean bands. The boys have encountered an attitude amongst local musicians that often downplays Seoul with the belief that nothing going on here is worth anything. Arens counters “sometimes it takes people from the outside to encourage you and tell you they think it’s worth it and I feel that’s something we can give…our support and encouraging people that what they are doing is legit.” They’ve found the best way to connect with these musicians and break down the barriers is to create something with them so the majority of Loose Union’s content is dedicated to showcasing Korean bands.
Right now Loose Union is capturing live performances offered as free downloads on their website (looseunion.com) and hosting events like their official launch party last month featuring local favorites JuckJuck Grunzie, Love X Stereo, On Sparrow Hills, Used Cassettes and Wagwak. To establish something even more tangible, they have plans to morph into a record label to help Korean bands create recordings that capture the raw energy of their live shows rather than the over-produced k-pop or radio rock sound most local studios are slapping on them. Ahrens explains “we’re really going to bringing a sound that you can’t get from bands around here.” They also hinted of collaborating with the local skate scene to put on a small-scale festival.

Even with all the videos, concerts and records, perhaps the most lasting contribution Loose Union will make is helping build a community. Brennen puts it best by saying, “Seoul is a lot cooler than everyone thinks it is” and a vibrant contingency of non-mainstream artists, performers, and designers is completely transforming the creative landscape. Loose Union is joining the ranks of initiatives like Seoul Urban Art Project and VLUF that are broadening the scope of this alternative world and making sure it grows by making it accessible.
They boys are the official documentarians of the quickly growing VLUF parties, which are becoming the mecca of Seoul’s underground world. VLUF is a Korean-run creative collective that brings together b-boys, skaters, independent fashion designers, punk bands, graffiti teams and a host of other artistic initiatives that are defining this emerging movement. By joining forces with VLUF, Loose Union is helping eradicate the divide that has long existed between the Korean and foreign creative communities and making sure people pay attention to both. Seoul has a vibrating pulse and these boys have got their fingers right on it.
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SUP
The essence of Loose Union is best captured at the Seoul Urban Art Project’s first site. SUP is a contemporary art movement featuring a collective of fourteen local artists including two foreigners whose purpose is “real art in the real street.” Their initial project turned a redevelopment zone in Buk Ahyeon-dong into a colorful collage with creative murals, graffiti works, stenciling and wheatpaste posters tucked into corners amidst decay and ruin. All of SUP’s projects in these eviction zones are doomed for destruction but through video, sound and photography it becomes immortalized through digital life. The project and its unique location is a lasting commentary on destruction and rebirth in a rapidly changing city.

SUP also aims to turn the city of Seoul into an open gallery. Their follow-up project was last month’s street attack in Itaewon that allows everyday passerbys to interact with their work with a greater sense of permanence – it will probably stay on those walls longer than the ones of Ahyeon-dong. Visit SUP’s website for maps of all works and an impressive digital archive of the work thus completed. (sup-project.com)
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I wish I had more opportunity to document the amazing work that SUP has done through the above piece in Seoul Magazine or interview them for an exclusive, but unfortunately, as the publication is partly funded through the Seoul city government, there was a conflict of interest due to the illegal nature of the work. The photo shoot was the best we could do. Regardless, it was a lot of fun with the great guys from Loose Union and Annie from Love X Stereo, who also happens to work for Seoul Magazine.
Here is a collection of personal shots while exploring their Ahyeon-dong site.








I highly recommend checking out SUP’s extensive digital library or their facebook and the impressive videos produced by their media artist team. I had the privilege of attending their film festival last night in Hongdae at Quadro, a delightfully quaint subterranean creative space, which showcased the participating artists and well-produced work.

I cannot boast enough about this project - Seoul really needs this.
Directions: Better explained by SUP than me - check out their detailed maps of the Ahyeon-dong and Itaewon works.












































